On a new business presentation to a start-up company years ago, we were asked a real softball question: “If you had to describe your ideal client, what would that be.” The prospect was looking for a list of descriptors that would make up our “fantasy” client. And while we almost said, “A client that pays on time,” we decided discretion was the better part of valor and refrained. But somewhat surprising to them was that we actually had such a client: It was a $600 million cons