Engage. Connect. Influence.
Is There A Disconnect Between Marketing and Public...
July 15, 2016
8 Tips to Earning/Increasing Client Respect
March 22, 2016
A Primer for PR Pros Looking to Become Rainmakers
March 18, 2016
in the office
Torin Roher - President
On a new business presentation to a start-up company years ago, we were asked a real softball question: “If you had to describe your ideal client, what would that be.”
The prospect was looking for a list of descriptors that would make up our “fantasy” client. And while...
"How are you handling your public relations?”
For PR professionals making their way up the agency ladder, it’s important to keep in mind that servicing clients is just one side of the job. For those really looking to increase their own value and marketability, you shou...