Capturing a Market & Creating a New Company Narrative

Optoma Technology wanted to do more than just introduce another new projector. They wanted to change the industry’s perception of the brand. 

Breaking New Ground; Claiming New Territory

Legrand had ambitious plans to bring production home builders into the 21   century.  But before they could bring the product to market, they had set the stage for its acceptance.   

Taking on the 800-Lb. Gorilla and Kicking its...

Kenwood Communications, maker of commercial and emergency two-way radios, as well as consumer-grade FRS “walkie-talkies,” asked Roher to manage the launch of the company’s new light industrial grade two-way radios – a new class of radio for Kenwood that had the potential to open up new markets for the company.

Who We Are

You Have a Story to Tell.

It’s your story that makes you special or unique.   Delivering your story to the people that influence your success?  That’s who we are; that’s what we do.  Roher is, quite simply, your storyteller.  And our focus is your success. 

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At Roher, we develop strategic plans and employ the latest and most effective communications tools to help you make the greatest impact on your stakeholders – your target audiences. 

Our experience includes consumer product companies, as well as companies serving  the business-to-business marketplace.  We’ve worked on everything from silicon to software, creating awareness and interest among the people you want to do business with – even if those businesses are not in technology markets.

Let us help you tell your story.

Defined Direction

Strategic Planning

Shaping the Narrative

Content Development

Model Perception

Reputation Management